I doubt I'm the only one who thinks the latest Jack In The Box commercials are lame. The commercial that sticks out most to me is the one where Jack's kid makes his debut. If you haven't seen the commercial, you are fortunate. Only for clarification purposes I will give a basic summary of the commercial. It basically starts off with Jack's stupid kid in this school auditorium setting, reading a speech about how people say he should be like his dad when he grows up (really lame, if you ask me). Then the writer inserts a predictable twist, and the kid goes on to say how he doesn't want to be like his dad. In fact, he wants to be a vegetarian when he grows up (insert forced shock value here.) The audience and his parents look instantly worried after he says that. Then he goes on to say he wants to be a "vegetarian" because when his dog was sick he was taken to the "vegetarian" and his dog was healed. (Wow, I'm impressed with the writer's clever thinking behind this). Then the audience claps, and his parents look relieved.

First of all, let me cover the kid's voice. He talks pretty retarded. I hate how he says, "When I grow up I wanna be just like my dad". For some reason I can picture him there with his voice cracking more, because it does that slightly in the commercial. You may not hear it at first, but if you get a good listen, you will notice.

To me it just seems like who ever thought of the commercial assumed the viewers would approve of this stupid Jack In The Box kid, and think he's cute. The tone of the commercial gives this empathetic effect. When I watch it, I get this feeling that the marketers are trying to force the viewer to think, "Aww, that was a cute commercial, he doesn't know the difference between a vegetarian and a veterinarian." That's stupid. I especially hate the part when the freakish kid says, "I want to be a vegetarian," and the dad AKA Jack gets all scared, and the audience is in shock about this. If I was his dad I'd be more ashamed of my kid's stupidity at mixing up the words "vegetarian" and "veterinarian" rather than really wanting to be a vegetarian.

Boo-freaken-hoo if he seriously wanted to become a vegetarian. If I was him, I'd be inspired to be one even more. I mean, have you looked at the menu at Jack In The Box lately? I haven't because I think all fast food places are murder... but I doubt it serves quality food. If I was that kid, chances are I'd be so sick of my father (who is a big advertisement-whore by the way), I'd grow up disliking him, his product, and his fast food chain. And what do kids do in situations like that? They do the opposite of what is forced into their life, so it would make sense if he really did want to be a vegetarian. But that's besides the point.

Another thing I found inconsistent with the fantasy the commercial tries to sell and the reality of life is considering if this kid really existed. No one would even think he was normal with that over-sized head, obvious painted on face, and cone hat. He'd be a reject in society, and kids would probably make fun of him for how he looked all the time. This disproves the fact that he is actually "cute" like the tone of the commercial suggests. The reality is, he's a stupid kid that obviously learned nothing in school if he can't distinguish between two different words, and also, he'd be the reject in his group of peers due to his irregular, non-human appearance.

So in conclusion, I could describe the commercial in one word: worthless. It did nothing to suggest why I should, or would want to eat at Jack In The Box (which I never would, anyways). If anything, I think even less of the corporation now because they use cliche, formulaic scripts, and sap to sell their disgusting food. And for the record, I'd never equate ignorance, and/ or plain out stupidity to be cute like the commercial seems to suggest. Kids are already obnoxious enough, but now you want me to think a stupid kid is cute? Not in this life time.